Most of you know that I've recently taken a position with a company in their marketing department. Part of my new position is building our online social media presence. To stay on top of your efforts, and consistently analyze your reach is an important part of that.
Omniture offers search engine marketing management. The Adobe Digital Marketing Suite offers business analytics. It consists of applications, services, and data management products that facilitate collecting, distributing, and exporting data.
Use Adobe website analytics and online optimization to:
- Know how, and what to measure to align metrics with business goals
- Draw actionable conclusions from interactions across growing online channels
- Fulfill ad hoc requests for information and business insights in a timely manner
- Drive enterprise adoption of standard search analytic metrics for decision makers
- Define online strategy based on insights gained through web site analysis from online interactions
Omniture offers a/b testing and target marketing. Marketers need to present relevant content and offers that appeal to the individual preferences of each online visitor. Adobe's conversion optimization products, featuring Omniture® technology, allow online marketers to test key messages; target specific segments with relevant messages; combine attitudinal data with analytics to better understand behavior and leverage merchandising strategies to sell products and services.